High on the cliffs outside Negril, Rick’s Cafe is one of Jamaica’s most enduring institutions. Negril was a sleepy fishing village when Rick’s opened in 1974, and travelers and locals alike still make a pilgrimage to the restaurant and bar for strong cocktails, tasty Jamaican dishes, death-defying cliff divers, and sunset viewing parties.

The Basics
Outside on the expansive cliffside patio, watch in awe as local professional cliff divers and courageous tourists leap some 30 feet (9 meters) into the deep sea waters below. Dining at the restaurant is semiformal, with the chef making authentic, mouth-watering Jamaican dishes like ackee and salt fish, callaloo, oxtail and butter beans, and curry goat.

You can experience Rick’s Cafe on your own, or with a private or group half-day or full-day tour that leaves from Montego Bay, Negril, or Ocho Rios. Tours incorporate the highlights of whichever area you choose, and many also feature fun activities like a catamaran cruise to the famous Negril Cliffs, stops at the best snorkeling spots, scenic coastal drives, and swimming and relaxing at postcard-pretty beaches along the way. Most tours include round-trip transportation from your hotel, gear rental, and some food and drink.

Things to Know Before You Go
  • Rick’s Cafe is a popular stop with first-time visitors to the area, especially at sunset. Families with small children are welcome, though mind them closely around the cliffs area.
  • Remember to bring your swimwear, sunscreen, towel, and camera for sunsets and cliff jumps.
  • There are reports of travelers sustaining serious injuries from jumping off the cliffs. Dive at your own risk. 
  • Rick’s Cafe is accessible to wheelchair users.

How to Get There
Rick’s Cafe is west of central Negril along West End Road, easily accessible by taxi or shuttle bus from many Negril hotels.

When to Get There
Rick’s Cafe is open from 12pm to 10pm daily year-round. Nightly live music and sunset parties get going around 5:30pm. During the off-season (May through November) there are smaller crowds here and throughout the island.

Seven Miles of Heaven
Chances are if you’ve seen postcards of Jamaica, you’ve gazed upon the creamy white sands of Seven Mile Beach. Along the coast next to Rick’s Cafe, this stretch is a popular destination, not only for its stunning beauty but also for activities. At the beach you can snorkel the reefs, play volleyball, kayak, take a glass-bottom boat ride, or go for a horseback ride in the surf. 


West End Road